I'm currently on Day 27 of my 100 Day Project, and while going into my studio to paint isn't the challenge, deciding what to paint certainly is! Despite the difficulty, I've been enjoying my daily routine of school drop-offs, hitting the gym, and then diving into the studio. This routine has sparked numerous new ideas, colour schemes, and a sense of creativity. I've been exploring less serious, quirky pieces, a departure from my usual larger landscape works.
Some of my more abstract pieces have even evolved into a new merchandise line of T-shirts, which I get made to order to avoid unsold stock. While I acknowledge that T-shirts are common, I like to think mine are special and cater to art lovers.
Working on a smaller scale has presented its challenges, as I anticipated from my experience with the 31 Day Project in January. Back then, I painted on small panels and only framed them upon purchase, minimising my financial investment. However, this time, I've opted for canvas panels cradled in beechwood frames, which required a greater financial outlay but reduced the manual labour of framing upon sale.
My main struggle lies in gaining exposure as an unknown artist, primarily relying on social media, particularly Instagram. Unfortunately, the platform's algorithm often limits the reach of my posts, with only a small fraction of my followers seeing them. Despite this, I've been diligently posting daily reels of my work, though they too only attract a modest following.
Boosting my posts is suggested as a way to reach more people, but it's a catch-22 situation—I need more sales to boost more posts. Nevertheless, I'm committed to persevering in this challenging journey of gaining visibility as a creator.
Although there have been moments where I've questioned the purpose of the 100 Day Project, I remind myself of the discipline it instills in me to show up at the studio every day, regardless of the outcome. I find solace in the fact that it's leading to larger paintings, more profound ideas, and a continuous cycle of creativity.
While it may seem like my work goes unnoticed, the joy I derive from creating is immeasurable. My 100 Day pieces will be great for future in person markets, and who knows what other works lie ahead for me!
To all those who support me through likes, comments, purchases, and moral support—thank you! Your encouragement fuels my journey. Here's to the next 73 days.
Jo xoxo